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Tuesday, 16 October 2012

Windows 8 OEM Sucks


Microsoft is a great company. They have made software products that have been extremely successful in the past and Windows 8 is also a huge positive change. This is because like it or not - the technology ball keeps rolling and the future chapter will see more touch based intuitive and personal devices that would form the part of mainstream computing. Windows 8 with it's live tiles is heading towards the right direction. Not everything is perfect. Microsoft's decisions are bold this time and they are high on the Win 8 cool aid, which is a good thing as the Surface and the Surface RT Tablets are really good. 

Problem is OEM vendors like Dell, Sony and Lenovo are creating these "transformer" products with their new iteration of devices which threatens the success of Windows 8. Having a keyboard dock is fine but what vendors are not understanding is that these hybrids are technical misfits. They want to fit into the PC as well as the tablet category and they fit into none. 


Example - Look at the Lenovo Yoga. The screen swivels and turns the PC into a tablet. But how is this device portable. The objective of product design is not clear in all such products. I think Microsoft had a great idea with the Windows 8 platform. But sadly OEM's are screwing it up. They are tying to marry the PC's power and the tablet's portability which is wrong. They should realise that may be the mainstream consumer does not want they power of the PC at all. Look at the iPad, so may people use it as their primary computer. With time content creation will be a central part of the iOS eco system. 

Lenovo IdeaPad Yoga
Product differentiation is good but OEM's should realise that they are ridiculing the concept of portability to degrees of absolute insanity. May be Dell, Lenovo and Sony need more marketing people and focus groups to tell them that the only awesome transformers were the Autobots. These products might sell well as well. People will satisfy their demands but will it be enough to make them say - "That's what I am talking about" or "I need that". I think these statements are true for the iPad, I know cause I own one but these hybrids don't cut it for me. Leave a comment to let me know what do you think.

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